Billboard
The Billboard activewear collection celebrates the 'Forces of Fitness,' an ideology created by Eric Cooper, ULA's chief designer, which describes focus, energy, and power as the three key elements essential for achieving total fitness. The collection consists of an cohesive mix of 70's and 80's inspired track suit, sweat suits, tees, training pants, training shorts, an accessories. The bold and colorful worded garments featured throughout the collection highlights overlays of graphic stripes and word bands that evokes a strong visual appeal intended to resemble walking billboards. The collection features a color palette in tones of red, black, white, and metallic aluminum.
